My Startup Battlefield Story


FitiquetteEditor’s note: Andy Pandharikar was co-founder and CEO of FITIQUETTE, which launched during the TechCrunch Disrupt SF Startup Battlefield in 2012. Andy is also a member of the SF Angels Group and is an adviser at various startups including StyleLend, DreamFunded, Scrible, SIMPLOTEL and EVryPark.

There comes a moment in a startup’s life that changes its trajectory forever. For us, it was a phone call from Alexia Tsotsis in August 2012.

FITIQUETTE was about to get selected to participate in Startup Battlefield at Disrupt SF 2012, and we were about to embark on an unbelievable journey. We didn’t win the Disrupt Cup or even get runner-up. Our story ends with an acquisition,  if that counts. And then our acquirer got acquired last month. We’ve been through a lot but it all started with TechCrunch. So for those who are about to apply and battle it out, here…

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