Pinterest’s upcoming news event, dubbed “Choose Your Own Adventure,” may not be directly related to the company’s efforts in the personalization space, but rather the announcement of a consumer-facing travel product, we’re hearing. The launch will be aimed at attracting more men to Pinterest’s service, which is today overwhelmingly female.
As to what exactly its travel product will be, we’re less sure. The company already launched “Place Pins,” which allow users to pin their “travel inspiration” links and images to an online map and share those pins with their friends. The forthcoming announcement could serve as some sort of extension to this earlier product, perhaps allowing users to also book travel through the Pinterest website.
According to one person familiar with Pinterest’s plans, the company is currently focused on bringing more men onto the platform — especially affluent men. Travel is the first vertical Pinterest is focusing on…
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