Twitter And Tumblr-Focused Analytics Provider Union Metrics Now Does Instagram Too


Union Metrics , the social analytics platform whose most recent claim to fame was being the first to receive Tumblr’s blessing , is today rolling out a similar service for Instagram, as well as introducing a new suite which will pull Tumblr, Twitter and Instagram into one platform. The company had previously been testing the Instagram analytics service in a private beta with around 15 customers, including DigitasLBi, Funny Or Die, McBeard and AKQA to name a few.

The product will allow customers, who tend to be in-house brand marketers and social media teams, PR and digital agencies, to discover their brand’s most popular media and hashtags on the image-sharing service, as well as identify the brand’s biggest fans, monitor hashtag reach and exposure over time, track competitor performance, and even learn when to post to maximize exposure, by tracking when fans are most actively posting likes and comments.

Pricing starts…

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