SuperAwesome Rolls Up More Talent, Acqui-Hires Sales And Ad Teams From Kids Virtual World Bin Weevils


SuperAwesome , the European ad network and marketing platform for kids and teens, continues to roll up talent in the space.

Itself the result of a merger between Swapit and Box Of Awesome, the UK startup recently acquired L.A.-based MobiGirl Media, a mobile ad network for girls, as way of entering the U.S. Meanwhile, I understand it has quietly hired Kari McCreath from Stardoll as its new Head of Business Development, after the virtual world for girls outsource its UK and U.S. ad teams.

Today the ambitious UK company is making another talent grab by acqui-hiring the sales and ad operations teams from Bin Weevils, with whom it’s also forming an exclusive partnership to manage the kids virtual world’s ad business. Terms remain undisclosed. In case you haven’t heard of Bin Weevils, it claims to be the leading kid-safe virtual world in the UK, bigger than Moshi Monsters, apparently…

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