Online comments are usually cordoned off at the bottom of a page, but Livefyre is hoping to bring them into the content itself with the launch of a new product called Sidenotes.
Basically, it’s a product that allows visitors to annotate and have a conversation around individual pieces of content on a web page. Once a publisher has turned it on, little word balloon icons will appear alongside each paragraph on the page, as well as in images. When you tap on the icons, you can see any comments (arranged in threaded conversations) that other users have left, and you can leave a comment of your own.
When founder and CEO Jordan Kretchmer demonstrated the feature for me last week, it looked to me like a nice solution to the problem of introducing annotations without totally overwhelming the page. The Sidenotes icons are easy to spot and understand, but you…
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