India’s Snapdeal Acquires Fashion Discovery Site Doozton, As Battle For Online Fashion Heats Up

TechCrunch

Online fashion retail is fast becoming the next battlefront for India’s growing e-commerce startups. With two of the biggest Indian e-commerce companies — Flipkart and Myntra — preparing to merge as part of $330 million deal, rival Snapdeal is now pushing aggressively to get its piece of action in the online fashion retailing space.

Less than two months after eBay invested around $134 million in Snapdeal, India’s biggest e-commerce marketplace is putting some of that funding to use by acquiring fashion products discovery site Doozton, a bootstrapped startup, which is less than a year old.

The companies have not disclosed the financial terms.

E-commerce in India is booming, as more consumers get online and the so-called “aspirational middle-class” looks to increase spending on fashion products. And while the market for e-commerce in the country is quite price-sensitive, fashion products are still able to attract premium.  Doozton helps…

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