Google’s Modular Ara Smartphone To Launch For The Public In January 2015

TechCrunch

Google has been showing off its Project Ara modular smartphone in a lot more detail over the past few days, likely because it’s also hosting a developer conference for the device this week. Ara uses interchangeable modules to deliver a smartphone that can be whatever a user wants it to be, complete with first- and third-party components including sensors, cameras, radio antennas and more. Consumers will be able to order them as of January 2015, Google revealed at the dev con, using a web-based configuration tool that isn’t unlike Motorola’s Moto Maker, as 9to5Google reports.

Buyers will be able to not only choose which bits to include in their device (to NFC or not to NFC?) but also select from custom color schemes to make the gadget their own. From the early looks we’ve seen, Ara is as much about aesthetic personalization as it is about spec customization, and…

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