Finnish Startup HeiaHeia Raises €1.5M To Expand Its Corporate Wellness Platform

TechCrunch

HeiaHeia , a Finnish startup offering a social and corporate wellness platform that helps employees live a healthier lifestyle — and, presumably, perform better at work — has raised €1.5 million in funding led by Finland’s Wallstreet Financial Services. In addition, unnamed private investors participated, along with Tekes, the Finnish taxpayer-funded agency for innovation. This represents the first external investment for the otherwise bootstrapped and profitable company.

Originally launched as a consumer-facing “personal fitness motivator”, HeiaHeia’s platform has since found success with a B2B offering, tapping into the “corporate wellness” phenomenon whereby companies run programs to get their workforce exercising and making lifestyle changes. The idea is to help improve their health physically and mentally, as well as softer outcomes like boosting team morale. More push ups, less sick days.

Specifically, HeiaHeia’s platform and mobile apps are designed to help motivate users to exercise more by making it easy…

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