App Search Startup Xyo Scores Deal With Deutsche Telekom To Power App Discovery, Widgets And Install Ads


Berlin-based app search engine and discovery service Xyo is announcing today a significant deal which will see it powering app searches in Deutsche Telekom’s own app recommendation service, TopApps. The service, the mobile operator’s alternative to Google Play, launched to U.S. users on T-Mobile several years ago, and is also live in Germany, Austria and Switzerland, with other markets, including Poland, to follow. This new partnership puts Xyo’s smart app technology in front of 142.5 million mobile subscribers, the company says, and will also include advertising and Xyo-powered Android widgets.

App discovery has been a challenging business to date for startups who have to compete with the search tools and recommendations offered by the default mobile app stores, like Google Play or the iOS App Store, both which come pre-installed on consumer handsets. But today’s app stores rely heavily on Top Chart rankings, whose algorithms can be gamed by buying downloads and…

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