TORONTO – More than 42 per cent of anglophone Canadians now own a tablet and most are increasingly choosing one of Apple’s iPads, suggests a report by the Media Technology Monitor.
Tablet ownership spiked by about 66 per cent between 2012 and 2013, according to the results of a MTM survey conducted with 4,009 Canadians between Oct. 7 and Dec. 1 of last year.
In the fall of 2012, about one in four anglophone Canadians told pollsters they had one of the gadgets, while a similar survey conducted in the fall of 2011 found just one in 10 were tablet owners.
Apple’s iPads account for about two-thirds of the tablets Canadians own, MTM’s newest report suggests, while BlackBerry’s PlayBook and Samsung’s Galaxy Tab devices have a 10 per cent share of the market each. Apple’s hold of the market…
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