Get ready for 15-second news segments on MSNBC.
Following an announcement in January that NBCUniversal News Group had made a strategic investment in mobile news startup NowThis News, the companies are announcing their first collaboration on regular programming, with a show called “15 Seconds to Truth.” As you can probably guess, each segment will be 15 seconds long (a format that NowThis News pretty much pioneered), and they’ll each focus on one of the main news stories of the day.
NBCUniversal News Group says the segments will air on MSNBC during the transition into and out of commercial breaks, and they’ll also be posted on Facebook and Twitter. In terms of actually creating the videos, it sounds like NowThis News will be taking the lead, but NBCUniversal News Group says it’s involved, too. The companies worked together to develop the idea, and the news group has team members working…
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