Health and fitness app Lifesum (formerly known as ShapeUp Club) which lets users track the food they eat and count calories, has closed a $6.7 million Series A funding round led by German multinational media company Bauer Media Group and SparkLabs Global Ventures.
It’s the Swedish startup’s first external funding — with the 21-strong startup bootstrapping its way to profitability, prior to this round.
Lifesum was founded back in 2008, and has had more than 6.5 million app downloads across Europe on iOS and Android to date. Features in the app include the ability to scan barcodes to quickly add food intake data, a database of 200+ exercises with associated calorie burn, and the ability to integrate with third party fitness data from the likes of Runkeeper and Withings.
Prior to its name change, ShapeUp Club was reporting more than 4.8 million registered downloads and 500,000 monthly active users in Scandinavia, Germany, Austria, and Switzerland — as…
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