Founded in early 2012, NatureBox set out to become synonymous with providing healthy snacks direct to consumers. It’s made great strides toward that goal, and will continue to push forward with $18 million in new funding led by Canaan Partners.
Existinginvestors General Catalyst and Softbank Capital also participated in the round, which brings total financing to $28 million. Along with the funding, Canaan general partner Warren Lee will be joining NatureBox’s board of directors.
The latest round comes just two years after the company was founded, but already NatureBox has shown some pretty impressive growth.
Naturebox launched as a subscription commerce company that sends monthly boxes of healthy snacks direct to consumers. But unlike some competitors, which source products from third-party providers, Naturebox decided to create its own branded treats for its boxes.
By the end of 2012, NatureBox had shipped about 50,000 of those boxes. But that number…
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